I was brought on board by Monopo London to work on multiple projects for Yonex Badminton, with focus on motion design for their Instagram campaigns. It has been a privilege to work with such a respected brand.
The Yonex Precision Challenge was an exciting competition featuring top badminton athletes competing to score the most points. I had the opportunity to create an art style for the competition - a unique pixel art and gamy style, adding a fun and dynamic element to the event. The competition was promoted via Reels videos on Instagram, encouraging followers to participate in the competition by sharing their own scores. It was a great way to engage with the badminton community and showcase the precision and skill of participating athletes. The competition also served as a great platform for Yonex to promote its brand and products to a broader audience.
Creative Producer
Maud Dedecker
(MONOPO LONDON)
Art Direction
Kryštof Ježek
(KRYSTOF)
Graphic Design
Kryštof Ježek
(KRYSTOF)
Motion Design
Kryštof Ježek
(KRYSTOF)
Sound Design
Kryštof Ježek
(KRYSTOF)