Men's apparel

Chainer, an online store for men's accessories, brought me on board to lead their Art Direction. My role was a mix of art direction, 3D animation, and web design, all aimed at giving their brand a fresh, standout vibe. The heart of this project was about creating immersive 3D worlds to showcase Chainer's jewelry. This case study will show you how we made Chainer shine in the competitive online market.